The Interactive Advertising Bureau reported today that internet advertising spending rose 35% in 2006 to $16.9 billion. Click here to read the article.
The biggest surprise out of this article is that online advertisements only made up 5.9% of last years total ad spending. This reinforces that perception is reality. If you sampled a group of people then you would probably find that many believe that online ad spending makes up closer to 15-20%. Although many believe that online ad spending is growing at a rapid rate, 35% last year to be exact, it still has a lot of ground to gain on television.
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