McDonalds New Television Campaign Focuses On Employee Pride

McDonalds is taking new steps to spell the myth that working for the burget corporation will only earn you minimum wage and no future career path. Click here to read the article at AdvertisingAge.com.

Apparently it's McD's way of saying, "it's not just a McJob," as quoted years ago in a McDonalds training program. I believe this is a strong ad campaign. The creative is impressive and tells a great story about a young woman who began working at McDonalds years ago, and now is over seeing 5,000 restaurants. A success story without a doubt.

But will this campaign work with potential employees and consumers? I'm not sure what their goal is with this campaign either. Is it to attract young college graduates to get behind the counter in hopes that they can move up the corporate ladder? Is it to instill a positive stigma about McDonalds to consumers and increase sales? What it does speak to, is high quality branding that few companies have the money to spend on. I applaud McDonalds for this spot and look forward to seeing more.