NBC Says No To Thirty-Second Online Adverisements

NBC is deciding to set some online standards that the industry has been kicking around for months. No more thirty-second video advertisements for the media company who is seeking over $1 billion in online revenue by 2008.

You can read the full article here at Adage.com

Pre-Roll video has become a new trend amongst industry leading advertisers. The problem though is nobody wants to pay attention for more than :15 seconds while they are online. Pre-Roll video demands some of the highest CPMs around for a reason, because people are watching. But if we continue to use videos longer than :15 seconds then these CPMs will drop quickly.

I'm actually surprised it has taken this long for a major online player to set these standards. I'm also surprised the Interactive Advertising Bureau (IAB) has not come forth to this point and set these standards. So to that, I applaud NBC for being innovative.