Advertising Age announced today that thirty-second spots in the American Idol finale tonight went for a reported $1.3 million. The show is already heavily sponsored by advertising heavyweights Coca-Cola and Ford, raked in about $1.2 million for last years spots.The Super Bowl fetched an average of $2.4 million per spot in 2007, which means a reality show is creeping closer to becoming the nations biggest advertising event.
I fully believe this is still a bargain, even at the rate of $1.3 million. In fact, next year I would budget for three spots. There are not a whole lot of programs on tv that reach a wide demographic like this one, or have the viewers American Idol does.
Although Ford and Coca-Cola have spent a small fortune the past few years on product placement packages with AI, they are the first two advertisers that come to mind when I reference the show. Each time you see Simon, Paula, and Randy, you always see a Coca-Cola glass, with the words positioned perfectly so you can read them. Ford uses the time to show off new vehicles and plaster their name all over the program.
Would you advertise in American Idol? Post your comments here or email me and I'll post your feedback.
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