Click here to read the article at the Los Angeles Times.
I couldn't agree more with the online marketing emphasis of this article. The user generated content gives consumers an opportunity to feel like they are a part of their favorite brand. The microsites that these brands have created are much stronger than any banner advertising campaign you will see on a news site.
Check out some of these sites here at Cadillac, Geico, and Burger King.
How much time do you spend on these sites?
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