Monday, May 28, 2007

NBC Looking To Remove Program Chief

The New York Times is reporting that NBC is negotiating to with Kevin Reilly to remove him from the title of President/Entertainment Division. Click here to read the article.

NBC has dropped to fourth overall in prime-time rankings behind the likes of ABC, CBS, and FOX for the past three years. NBC also just extended a three year contract to Mr. Reilly a few months ago but seems to have a change of heart at this point. The news of this move is quite timely though due to the fact that NBC came out of "Upfront" generating less than exciting news for advertisers. The new fall lineup won't excite anyone until the season starts. Look for NBC to ride on the heels of "The Office" and "Heroes" while they try to replace some programs before December.

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