According to commercial value the Oscar's are the second largest television event each year, second only to the Super Bowl. With the recent writers strike, the event was close to being cancelled. Which meant that ABC would have needed to refund the $1.8 million per :30 spot they sold back in November. That's a lot of cash to come off the books in first quarter. Thankfully the strike is over and as they say in Hollywood, "The Show Must Go On."The Oscar's are like the Female's version of the Super Bowl. While most of the audience that tunes into the Super Bowl is a male demographic, two-thirds the Oscar's audience is female. The reason this is so important, females make most of the buying decisions, so your typical household brands and auto dealers will be heavy hitters on Sunday evening.
Click here to read the article published by the LA Times.
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