Tuesday, February 19, 2008

Networks Seeking Ways To Integrate Advertising

We've been hearing for years that the :30 commercial is dead, or at least slowly dying. And while many people have troubles picking a side on this debate, the argument is one that is gaining momentum. So the answer, slowly eliminate the :30, integrate some :05's, and increase the total number of sponsorships seen during the 30 Minutes worth of programming.

Click here to read the article posted by the LA Times.

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