Thursday, February 28, 2008

Publicity Stunt or Sampling Opportunity?

McDonalds will give away free McSkillet burritos this Friday and Saturday with the purchase of a medium or large drink. The fast food chain pulled this same stunt a few months ago with free coffee Mondays in order to allow the public to sample their new brew.

So you be the judge. Is this just a silly publicity stunt that's aimed for free press; which by the way they are receiving. Or is it a real opportunity for the public to taste their tasty McSkillet burritos? I say, it's both. By advertising this promotion, McDonalds is going to generate a buzz around the product, get you in the store for two days, and in turn watch the press publish articles next week about how many burritos they sold. For the next two weeks you will hear buzz around the McSkillet burrito.

I applaud McDonalds for this publicity stunt and believe more fast food companies should follow suit.

See the full article here at Adage.com

1 comment:

Unknown said...

I have tasted this little scrumptious treat and thoroughly enjoyed it's flavorful meaty goodness. I will be stopping into more than one McDonald's and taking full advantage of this promotional goodness. Viva la revolucion!!!