Thursday, February 21, 2008

"UpFront" Now Becomes Spotlight Event for NBC

Just a few weeks ago NBC was discussing cancelling UpFront. Now it seems the event will be larger than ever before. You can't blame their negative thinking in early January; the writers strike was going strong and Prime Time was on it's way to becoming Reality Time.

Now it seems though NBC is optimistic about their outlook. They made it through the strike with minimal damage. Programs such as Deal or No Deal, American Gladiators, and Biggest Loser helped to stay steady while other networks saw significant decreases in their ratings. NBC should feel like they are ahead when September rolls around. Programs that never had the chance to get off the ground such as Life, Bionic Woman, and Journeyman are still waiting to produce more episodes. Viewers began to fall in love with Chuck and we never got tired of The Office or My Name is Earl. So with new episodes waiting to be produced of those programs, plus the combined success of American Gladiators, and now another reality hit in the waiting, My Dad is Better Than Your Dad, the Peacock network should have quite the story to tell at UpFront.

So buy your plane ticket and do your best to sneak into the party in May because this years UpFront is going to be something to remember. I predict that 2008-2009 is the season that NBC turns it around and gets back to the top.

Click here to read the article at AdAge.com.








No comments: