Bar Television in Canada Begins To Attract Advertisers

I've been discussing out-of-home video networks for almost a year now and I'm still amazed at the amount of people who don't understand the industry. It is new media for television advertisers. All those clients who complain that their commercials are being skipped on television have the opportunity to reach their customers at the point of sale. Finally some large clients are putting their Canadian ad dollars to use in OOH Networks.

The Bar Channel is the brain child of Blast Media. Running on a closed circuit network the Bar Channel runs content mixed with advertisements as well as a ticker bar which displays time, and other news updates. This content can be strategically placed in geographical locations or can be broadcast to all networks at the same time. This also allows for advertisers to pick and choose the bars they want based on share gain and or demographics. Imagine if television advertisers were able to pick and choose the exact homes they wanted to be in?

Although cable advertising can zone specific regions, there are still over 250 channels or more to choose from. With the Bar Channel, there is one channel, all the time, at the point of sale.

"We've seen share gains in the bars where we've used it," said Terry Rudiak, who manages national sales for Molson-Coors in Canada. "So we're pretty excited about where this can go."

This is the kind of feedback that these out of home digital networks needs to continue to hear in order to be successful. Hopefully investors around the world will begin to listen and take note.

Click here to read the article at AdAge.com