If you want to work in the media world then you had better find your niche, and find it quickly. According to a study the Ad Age Data Center, 1 in 4 media jobs has disappeared since 2000. More positions are available today in consulting due to new digital opportunities and emerging media. However jobs are disappearing due to these same reasons.
More jobs are being consolidated and large advertising agencies are finding ways to adapt to cut overhead. Although this can be seen as a negative, it's obvious that the consolidation and cut in jobs is due to a positive change in media.
Check out the full article here at Advertising Age.com.
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