CBS Creates New Ad Sales Division

CBS has recently developed a new ad sales division to speak directly to agencies about content and advertising integration. The division will work closely with ad agencies to speak their language and give more opportunities on the client side.

Instead of a program going through development and then presenting strict advertising and content guidelines to the client, CBS will now engage in discussions much earlier in the process which will allow for more creative ad options and initiatives.

Click here to read the full article at Adage.com

Pacifico Chooses To Spend Ad Money Online

If you want to see Pacifico's fancy marketing then you will need to visit their web site. Pacifico is choosing to spend all of their marketing money online at http://www.mexicoviapacifico.com/. The web site features videos about living the beach life as well as drinking their beer. The site features everything from thirty-second videos to three minute spots.

Media Jobs Disappearing Each Year

If you want to work in the media world then you had better find your niche, and find it quickly. According to a study the Ad Age Data Center, 1 in 4 media jobs has disappeared since 2000.

More positions are available today in consulting due to new digital opportunities and emerging media. However jobs are disappearing due to these same reasons.

More jobs are being consolidated and large advertising agencies are finding ways to adapt to cut overhead. Although this can be seen as a negative, it's obvious that the consolidation and cut in jobs is due to a positive change in media.

Check out the full article here at Advertising Age.com.

Interpublic Loses Two Major Accounts; GM, Johnson & Johnson

Interpublic Group announced a major setback yesterday as they lost almost $500 million in billings to other agencies. General Motors and Johnson & Johnson moved their accounts which came as a major blow to Interpublic who was in a rebuilding period.

Click here to read the article.