Family Hour Not So "Family" on NBC

Thursday nights on NBC are testing the boundaries on the historical "Family Hour." This past Thursday night proved to be no different. The Office and 30 Rock both were rated TV-14 but it's possible they could have had stricter ratings.

The real question is do viewers want a family hour. Remember the good ol' days of TGIF on ABC?

Click here to read the article at the NY Times.

The Sound of the "Bleep" Catches Our Attention

Last summer, Bud.tv developed a spot that became a YouTube hit called "Swear Jar." You may have seen it posted here on this site or a friend could have emailed you the link. The point is, the commercial was hilarious.

We've always known that sex and humor sell in advertising so now marketers are capitalizing on vulgarity, or at least the bleeped out kind of vulgarity. With new methods of measuring commercials and the birth of the DVR era, marketers are trying to come up with methods to keep your attention.

Click here to read the article from the NY Times.

Pacifico Chooses To Spend Ad Money Online

If you want to see Pacifico's fancy marketing then you will need to visit their web site. Pacifico is choosing to spend all of their marketing money online at http://www.mexicoviapacifico.com/. The web site features videos about living the beach life as well as drinking their beer. The site features everything from thirty-second videos to three minute spots.

CBS Reports Q4 Income and Revenue Decline

Television and Radio were both down in Q4 2007 for CBS Corporation but CEO Leslie Moonves is not quick to blame the writers strike. Although it hurt their prime lineup as a whole it helped them to save money on the costs of producing new programs. A new angle on the writers strike that I have yet to hear.

The article is here at NYTimes.com