Last summer, Bud.tv developed a spot that became a YouTube hit called "Swear Jar." You may have seen it posted here on this site or a friend could have emailed you the link. The point is, the commercial was hilarious.
We've always known that sex and humor sell in advertising so now marketers are capitalizing on vulgarity, or at least the bleeped out kind of vulgarity. With new methods of measuring commercials and the birth of the DVR era, marketers are trying to come up with methods to keep your attention.
Click here to read the article from the NY Times.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment