I guess desperate times call for desperate measures because General Motors is measuring their new commercial spot with some new methods. Years ago (yes, back when the economy was good....) an automakers commercial would have been measured by weekend sales and foot traffic to the dealership. Not today, it's measured by positive feedback from bloggers and analysts.
The spot features Chairman/CEO Ed Whitacre walking through a dealership and speaking to you, the buyer.
AdAge.com wrote this article earlier in the week and I'm stunned by the fact that GM actually is speaking on how successful the spot was from a consumer and blogger point of view, as opposed to the fact that it actually moved units!
Click here to read the article.
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