Katie Couric To Leave CBS?

It's no secret that Katie Couric's tenure at CBS has been rocky. She was signed to a large contract to pull the CBS Evening News from the bottom of the ratings pile but unfortunately she has yet to do so.

Yesterday a report came out that she was planning on leaving the network before her 2011 contract is due. CBS quickly shot that rumor down. Couric became the first solo Female Evening News anchor when she left NBC's Today Show.

Although it's been listed as a failed experiment so far I have to believe there are a number of reasons why the news still is in last place; and many of those reasons are not blamable on Ms. Couric. For one, the CBS Evening News was in last place before she arrived so it's not like she went from first to last overnight. The other fact is that she isn't allowed to deliver the news in her Today Show style that we all grew to love her for. Granted, I understand that news is news and needs to be delivered in a serious format but Couric is a completely different person than the one we came to love in the mornings. Although the $15 million a year is nice, I don't think it's a fit for her. (The position, not the money)

Read the full story here at the LA Times.

Oscars Generates Ad Buzz

According to commercial value the Oscar's are the second largest television event each year, second only to the Super Bowl. With the recent writers strike, the event was close to being cancelled. Which meant that ABC would have needed to refund the $1.8 million per :30 spot they sold back in November. That's a lot of cash to come off the books in first quarter. Thankfully the strike is over and as they say in Hollywood, "The Show Must Go On."

The Oscar's are like the Female's version of the Super Bowl. While most of the audience that tunes into the Super Bowl is a male demographic, two-thirds the Oscar's audience is female. The reason this is so important, females make most of the buying decisions, so your typical household brands and auto dealers will be heavy hitters on Sunday evening.

Click here to read the article published by the LA Times.