Only 32 Million Tune In To See The Oscars

ABC may have generated an average of $1.8 million per :30 spot on Sunday evening, but unfortunately it was the lowest rated Oscars in the last 30 years. Which means they may be owing their clients a small amount of Under Delivery Weight. Jon Stewart did a marginal job of hosting but don't blame him, it was mainly due to a "weak" year on the big screen.

The rest of the article can be found here at Adage.com

Oscars Generates Ad Buzz

According to commercial value the Oscar's are the second largest television event each year, second only to the Super Bowl. With the recent writers strike, the event was close to being cancelled. Which meant that ABC would have needed to refund the $1.8 million per :30 spot they sold back in November. That's a lot of cash to come off the books in first quarter. Thankfully the strike is over and as they say in Hollywood, "The Show Must Go On."

The Oscar's are like the Female's version of the Super Bowl. While most of the audience that tunes into the Super Bowl is a male demographic, two-thirds the Oscar's audience is female. The reason this is so important, females make most of the buying decisions, so your typical household brands and auto dealers will be heavy hitters on Sunday evening.

Click here to read the article published by the LA Times.