Will Advertisers Come Back To Imus?

Don Imus reached a settlement with CBS Radio yesterday and it appears the shock jock may be on his way back to doing radio soon. The question remains, will advertisers come back to Imus? This is a rather large gamble that WABC radio appears to be interested in taking.

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My answer to this question is yes, advertisers will follow because they are as fickle as they come. If they believe that Imus can create a show with strong ratings again then there is no doube in my mind that the blue chips will be lining up at the sales door. This shows you that in this day and age, all that matters is ratings.