Marketers are seeing an odd change in viewing habits of their precious commercials; we actually want to watch them. At least that is what the New York Times is reporting. Oddly enough, it's true. These days we log onto YouTube to watch a spot that everyone is discussing at the water cooler. You may even have a funny commercial sitting in your inbox right now. The internet is giving marketers a growing medium to boadcast these commercials. And the best thing about it is, it doesn't cost them anything.
One commercial that you may have seen on this blog is the "Swear Jar" commercial that become a YouTube hit as well as one of the first success stories on Bud.tv. This spot never ran on television but the recall rate would probably be labeled higher than several of the spots Budweiser has run this year. The success can be attributed solely to the internet and viral marketing.
Click here to view the article at the New York Times.com.
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