Have You Checked Out Hulu.com?

If not then you're truly missing out. Go there now.

Hulu is the video initiative formed jointly by NBC Universal and News Corp. The site features videos from SNL, Family Guy, and other hilarious programs that you can go back and watch hundreds of times over. I recently found myself wasting a half hour or so just watching various SNL clips. It's like iTunes meets YouTube, however the content is easy to find, categorized, and you don't have to pay.

You also won't be bogged down with hundreds of commercials or ads. Before each video plays you will be forced to sit through a :15 pre-roll commercial but for content like this I don't mind waiting. You will also notice that they have adopted a similiar ad unit style that YouTube is using where they have a overlay ad play on the bottom of the video screen. Ragu was sponsoring a SNL video. Interesting product placement in my mind.

Go check out Hulu.com right now and watch some videos.

Jackass Tests The Web With First Online Release

Jackass 2.5 will be released online this Wednesday, December 19th, in which many are calling a ground breaking venture. The movie will stream for free but will feature :15 and :30 commercials between various scenes. Jackass 2.5 will be used a barometer for web video but will also be used as a tool to drive traffic to www.jackassworld.com.

Click here to read the full article at the New York Times.

Commercials As Entertainment?

Marketers are seeing an odd change in viewing habits of their precious commercials; we actually want to watch them. At least that is what the New York Times is reporting. Oddly enough, it's true. These days we log onto YouTube to watch a spot that everyone is discussing at the water cooler. You may even have a funny commercial sitting in your inbox right now. The internet is giving marketers a growing medium to boadcast these commercials. And the best thing about it is, it doesn't cost them anything.

One commercial that you may have seen on this blog is the "Swear Jar" commercial that become a YouTube hit as well as one of the first success stories on Bud.tv. This spot never ran on television but the recall rate would probably be labeled higher than several of the spots Budweiser has run this year. The success can be attributed solely to the internet and viral marketing.

Click here to view the article at the New York Times.com.

Survey Proves That Consumers Watch Videos Online

Click here to view the article at the LATimes.com.