The definition of a Blink is a 2-3 second advertisement that appears on the radio and is a combination of a quick sound followed by a tag line. Have you heard one?
Odds are yes if you live in a major market. Clear Channel began testing their "blinks" over a year ago and the testing period is about over and the success stories can begin to be written.
Most recently The Simpsons Movie utilized blinks. The ads went something like this: "D'oh, The Simpsons Movie Starts July 23rd."
These advertisements are quickly becoming known as mini radio ads and are highly cost effective because they are priced at 20% of the typical 30 or 60 second radio ad.
Click here to read the entire article at the LA Times.com.
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