Will Advertisers Come Back To Imus?

Don Imus reached a settlement with CBS Radio yesterday and it appears the shock jock may be on his way back to doing radio soon. The question remains, will advertisers come back to Imus? This is a rather large gamble that WABC radio appears to be interested in taking.

Click here to read the article.

My answer to this question is yes, advertisers will follow because they are as fickle as they come. If they believe that Imus can create a show with strong ratings again then there is no doube in my mind that the blue chips will be lining up at the sales door. This shows you that in this day and age, all that matters is ratings.

Radio Stations Look To Grab The Internet Audience

Click here to read the article from the New York Times.

Advertisers Boycotting XM Radio Show

Call it the reverse of the Don Imus situation. Advertisers are boycotting XM radio after they suspended shock jocks Opie & Anthony. The suspension came after a tirade filled with explicits and a discussion about rape. You can read the translation here from Jim Teacher's blog.

Advertisers "Nashville Coffee" and "adameve.com" have both pulled their advertising and are calling for other sponsors to do the same. Several XM Subscribers are cancelling their subscriptions because of the suspension.

Isn't satellite radio supposed to be non-censored? Don't people pay money to listen to their favorite shock jocks rant about anything and everything without worrying about what the FCC is going to regulate?

In my opinion, the Opie & Anthony show was wrong and they probably do deserve to be repromanded or suspended in some way. However, since they are on XM radio, I feel they should be given some reprieve here. I'm sure 99% of their audience that particular morning was Adults 18+ who know what they are getting in to when they listen to that program. This is the reason the advertisers are so angry. XM radio is supposed to be held to different standards. Just ask Howard Stern.

Shock Jock Talk Radio Remains Unchanged Despite Imus Fallout

Read the full article here at the New York Times.