SignStorey announced yesterday that they purchased Captive Audience for an undisclosed amount. Captive Audience, which has been rumored to be on the block for over a year now was valued at $2.3 million last year.
The full article can be found here at Aka.tv:http://www.aka.tv/articles/article.asp?articleid=1098
Captive Audience which is not known as a dominant player in the OOH Media game did have a large inventory of digital screens in delis and grocery stores across the Northeast region. Captive Audience also operates screens on a New York Ferry called SeaStreak. The Jacob Javits Center also features screens operated by Captive Audience.
The purchase will add to SignStorey's current inventory of digital screens operated in grocery stores. The other properties do not appear to line up with SignStorey's current grocery store strategy but they will be seen as added value or a bonus to this buy.
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