Tuesday, April 17, 2007

DraftFCB Gets Redemption; Awarded Kmart Account

DraftFCB got a little bit of redemption today when they learned they were awarded the $200 million Kmart account. You can see the article here at:http://adage.com/article?article_id=116148

You might remember they lost out on the $570 million Walmart account after the Julie Roehm fallout just months ago. Although Kmart is no Walmart as we already knew, DraftFCB has to be happy they found something to replace the revenue they were salivating for late last year.

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