Saturday, April 21, 2007

Key Events Cause Chili's To Part With Long-Time Agency


Chili's announced yesterday that they will part with long-time agency GSD&M. The $125 million account will be put into review this month. The timing of the move though is key. Their long time CMO has resigned and Chili's parent company, Brinker International is set to release their third-quarter earnings on April 24th.


You can view the full article here at Adage.com; http://adage.com/article?article_id=116219


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