Live TV On Your Cell Phone

It appears we will be even more connected to our television in the months to come, as Verizon Wireless and AT&T announced they will be offering live TV on your phone. The article is not specific but I'm wondering how the carrier will capitalize off advertising with this service. Where will the ads be served? If you are receving a signal in your local market, will they be local ads? Will all ads come from the carrier?

Here is the link to the article:http://money.cnn.com/2007/04/17/magazines/business2/livetv_cells.biz2/index.htm?postversion=2007041807


Currently, many of us can use our cell phones to watch short video clips ranging from Comedy Central to ESPN and upcoming movie trailers. I have yet to see an advertising plan that will capitalize on this though. There are some text ads but nothing that shows the 1 to 1 ad serve that these carriers could be using. If cell phone carriers find a way to serve an advertisement right before the video plays, and then capitalize on break time during these programs then they will have a whole new ad model that will only rival pre-roll video on the net.

When your television is on there is a good chance that you are getting ready to leave the house, writing in your blog, making dinner, etc. Sure you hear the advertisements but do you really pay attention? There is nothing that says you will pay attention to the ad being served on your mobile phone, however it will be a 1 to 1 impression model that will raise CPMs and could generate a ton of revenue.