Out-Of-Home Video Advertising Bureau Forms Advisory Board

Place based Out of home media was a $6.8 billion industry last year and one group of professionals is hoping to measure the industry further. OOH digital media, which still does not get the recognition it deserves, had the first steps taken last year when the OVAB was formed. I had the good fortune of attending this meeting and meeting several of the individuals who are behind the organization and I can't thank them enough. As I've mentioned before, I'm a huge believer in this industry and see it exploding in the next few years. As the media landscape changes, OOH opportunities are going to continue to open up and advertisers need to take note now.

Check out the article at Adage.com. Also see the OVAB's web site here.