Marketers Still Trying To Understand The Web

As we sit here in 2007, many people still have yet to understand or learn how to use the internet. The most alarming thought though is that marketers, agencies, and blue chip advertisers are still scratching their heads as how to exactly advertise online.

The internet brings a number of different options that marketers have not had in the past. Online advertising can include banners, pre-roll video, embedded video, roll-over video, etc. etc. The point is, we're still trying to figure out new and innovative ways to use that content and the most engaging ways to reach people without turning them away.

It's well known that the most annoying ads out there are pop-ups and transition ads, but pre-roll video is beginning to bother people as well, and marketers have to find a way to keep you tuned in before your video starts. Pre-roll video is a great way to reach someone because of the 1 to 1 impression that you are most likely guaranteed to receive.

In the past, pre-roll video was typically a :30 commercial that would run right before your news clip on sites such as CNN.com, ESPN.com, or MSNBC.com. Even your favorite broadcast websites are now utilizing pre-roll video. But :30 commercials online have now become a thing of the past because research is telling us that you won't tune in past the first :10. New standards are now being utilized online and many advertisers are now using :10 and :8 spots.

Amazingly enough though, we still have troubles tuning in for :08. We click the start button and then open a new page, listen for our ad to finish then go back to the page to watch the video we originally wanted. This goes to show you the habits of media users and why the media landscape is always changing.

These days though marketers are coming up with new and innovative ways to reach us online. It includes games, contests, and other unique applications that draw our attention and force us to log more minutes with their brand.

Click here to read the article from the Los Angeles Times regarding new ways marketers are trying to reach us.