Tuesday, July 17, 2007

Lack Of Advertising Dollars Threatens Business 2.0 Publication

A popular magazine amongst the media and technology industry, Business 2.0, might be looking at publishing their final issue in September. The magazine is owned by Time Inc. Click here to read the article.

I will personally be disappointed if this magazine stops circulation. I currently subscribe and have for over the past few years. Each month the magazine is filled with information about the latest startup, newest trend in advertising, and of course, a good article about the hottest gadgets.

I'm actually surprised to hear that their advertising dollars are down. Of course, print advertising as a whole is down, and several popular magazines have shut down over the past year but this is one that has a special following and targets a very specific audience.

Stay tuned to see what the future holds for Business 2.o.

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