CW Network Continues To Break The Mold

The CW Network will unveil their ten-second experiment called "cwickies" soon. CW is well known for breaking out of the norm and creating marketing opportunities for their advertisers. Of course when you are far behind the big 4 (NBC, ABC, CBS, and FOX) you have to find a way to stand out.

Frankly I'm having troubles figuring out why CW would be getting so much publicity for ten-second commercials. Because we all know that whether an advertiser wants to show five-second spots or sixty-second spots, the network will figure a way to get them in for the right rate. I applaud the PR department for CW before I give the marketing/sales group any props.

Anyways, watch for the fifth-rated network to debut their "cwickies" real soon. Click here to view the article from Adage.com.