Google Takes Next Steps Into Television

Google announced Tuesday that they have signed a partnership agreement with NBC Universal to begin selling ad space on their cable networks. The deal will give Google another foot in the door on the television ad sales race that they began around 17 months ago. Google will be able to sell space on the Sci-Fi channel as well as other lower rated cable channels.

Google calls the deal a huge win in order to increase their distribution and reach.

Click here to read the full article at NYTimes.com.

Google Reports Solid Q1 Earnings

Google posted a profit of 30% in Q1 yesterday sending shares to+$85 in early Friday trading. Click here to view the article at TV Week.com

YouTube Gets Ad Makeover Courtesy Of Google

Google is looking for a return on their $1.65 Billion investment by placing advertisements on YouTube. There are over 130 Million registered users on YouTube and Google believes they have the model to generate revenue.

Investors stayed away last year when Google was hot on the trails of YouTube due to the fact that many believed the site couldn't be monetized. Videos are being shared and posted every day but there is no real revenue driver behind the site.

Click here to read the article from the LA Times.

Google To Sell Ads For More Than 225 Newspapers

Google will begin utilizing their AdWords program in an entirely different way. Now their advertisers will have access to a circulation of more than 30 million, with papers such as the Washington Post, New York Times, and the Los Angeles Times. Click here to read the article.

Google Tests In-Stream Video Ads

Click here to read the article at AdWeek.com.

Google Ripped At Media Event

Click here to read what Time Warner CEO Richard Parsons said about Google and other rumblings from the National Cable & Telecommunications Assocation Conference.

Google Sees Increases in Sales and Profits

Read the full article here at:http://money.cnn.com/2007/04/19/technology/google_earnings/index.htm?postversion=2007041918

Google Gets Bigger

Google buys DoubleClick for over $3 Billion. Check it out:
http://adage.com/digital/article?article_id=116096

Not sure what my opinion is on this. It appears Google is trying to take over the world. They just paid over $1.7 Billion for YouTube, which many people believe was a mistake. Now they have combined to pay over $5 Billion for two companies. We all know they have the cash to do so but it seems they are trying to puff their chest each month with new moves like this. Only time will tell about this deal.