According to Digital Market Research analysts Parks Associates, video game advertising is set to become a $2 billion market by 2012.
The market has grown over the past few years but recently due to online play via Xbox 360 and Playstation consoles, advertisers are now able to insert their ads on "dashboard" screens and even in game while two are playing online.
The market also consists of banner advertisements to reach those playing via the web such as Pogo.com.
Video game advertising was about a $370 million market last year but analysts predict that with the continuing rise in technology and increase in video gamers each year, the market will easily reach $2 billion by 2012.
Click here to read the article at Mediaweek.com.
Friday, June 29, 2007
Advertisers Love Greg Oden
What's not to love about a 7 foot, #1 draft pick who's face recently graced the cover of ESPN the Magazine, has been in the limelight since his debut in Sports Illustrated at 16, and is as non-controversial as they come. Advertisers are flocking to the big man who recently inked deals with Nike, Spalding, Take Two Interactive, Topps, and Raymond Weill.Click here to read the article.
Thursday, June 28, 2007
Banned Trojan Commercial
Trojan had the commercial below banned and it has stirred some serious debate. What do you think?
Readers Digest Makes Changes To Improve Revenue
Readers Digest will now sell the back cover and slash circulation by 20% in a move that proves once again that print is dying slowly. Click here to read the article.
Wednesday, June 27, 2007
Advertising Spending For 2007 Forecasted As Slim
Click here to read the predictions at the New York Times.
Interpublic Loses Two Major Accounts; GM, Johnson & Johnson
Interpublic Group announced a major setback yesterday as they lost almost $500 million in billings to other agencies. General Motors and Johnson & Johnson moved their accounts which came as a major blow to Interpublic who was in a rebuilding period.
Click here to read the article.
Click here to read the article.
Tuesday, June 26, 2007
Bud.tv Finally Finds A Hit With "Swear Jar"
Bud.tv which has been a disaster since it's inception due to lack of page views and a stranglehold registration system is finally getting some buzz due to a discarded commercial. Earlier last week you may have seen on my "Advertisement of the Day" a spot about Budweiser. It features an office with a "Swear Jar" and each time someone swears they have to put money into it. The receptionist proclaims they will use the money to buy a case of Bud Light.For those of you who missed it, you can scroll down the page and find it in an earlier post titled, "The Funniest Commercial You May Never See." Or you can click here.
Advertising Age.com who has frequently wrote about the struggling Bud.tv has written an article today about the spot. Click here to read it.
Sunday, June 24, 2007
Partners? Rivals? How Do You Determine Who Wins And Loses?
Wednesday, June 20, 2007
Who Said The :30 Commercial is Dead?
Monday, June 18, 2007
Why Don't Lawyers Use Broadcast or Cable Television?
The New York Times published an article today that I've been waiting to read for a while. They asked the question that many television Account Executives ask each year. Why don't legal firms utulize television advertising? It can be so frustrating for a media company to open up the yellow pages for leads and notice 30 pages of full color ads from personal injury attorneys and medical malpractice firms. Yellowpage ads in top markets can cost up to $50,000 per month depending upon size, number of ads, etc. This is money that can be spent on television to achieve better results while branding to the masses.
Click here to read the article from the New York Times.
The problem is that many law firms are creatures of habit. Year after year they sign the contract with the yellow pages to renew because they are afraid to not appear with the others. The yellow pages have done such a good job of creating a one stop place for all legal companies that many firms feel that if they do not place an ad there then they will miss out on something. However if you were to take a sample of all legal firms who advertise in the yellow pages then I guarantee you that ten out of every ten will tell you that they are not satisfied with their results.
The other problem tends to come from ignorance. Many firms believe the perception that it takes several thousands of dollars to create a strong television campaign. They read articles like the one posted here and think they need $10,000 to create a strong commercial. As you may know, this is absoulely not the case. For a few thousand dollars they can create a commercial that will run on any television station. The first words out of every marketing directors mouth who works for a law group is, "television is too expensive." Ask them what they are spending in the yellow pages and I guarantee it's between $2,500-4,000 per month, minimum. That is a great start to a television campaign on several channels across the country.
Click here to read the article from the New York Times.
The problem is that many law firms are creatures of habit. Year after year they sign the contract with the yellow pages to renew because they are afraid to not appear with the others. The yellow pages have done such a good job of creating a one stop place for all legal companies that many firms feel that if they do not place an ad there then they will miss out on something. However if you were to take a sample of all legal firms who advertise in the yellow pages then I guarantee you that ten out of every ten will tell you that they are not satisfied with their results.
The other problem tends to come from ignorance. Many firms believe the perception that it takes several thousands of dollars to create a strong television campaign. They read articles like the one posted here and think they need $10,000 to create a strong commercial. As you may know, this is absoulely not the case. For a few thousand dollars they can create a commercial that will run on any television station. The first words out of every marketing directors mouth who works for a law group is, "television is too expensive." Ask them what they are spending in the yellow pages and I guarantee it's between $2,500-4,000 per month, minimum. That is a great start to a television campaign on several channels across the country.
Upfront Business Almost Finished for NBC, CBS, and Fox
Click here to read the article from MediaWeek.com.
Sunday, June 17, 2007
Wednesday, June 13, 2007
Radio Stations Look To Grab The Internet Audience
Click here to read the article from the New York Times.
NBC Strikes First Deal Since Upfront
In a deal that is rumored to be worth between $800 million to $1 billion, NBC announced today that they have struck a deal with Group M. Click here to read the article.
Sunday, June 10, 2007
The Web Brings Back Old-School Programs and Commercials
The internet has been applauded for many things since it's inception. We turn to the web for answers to questions, entertainment, news, etc. However it appears that we are now using the web to watch our favorite television programs that are no longer running and commercials we love. (i.e. "The Advertisement of the Day")
Click here to read the article at the LATimes.com
Click here to read the article at the LATimes.com
Saturday, June 9, 2007
Thursday, June 7, 2007
Tuesday, June 5, 2007
Billboards: The Ad Medium You Can't Fast Forward
Click here to read the article from the Los Angeles Times.
Subscribe to:
Posts (Atom)