According to Digital Market Research analysts Parks Associates, video game advertising is set to become a $2 billion market by 2012.
The market has grown over the past few years but recently due to online play via Xbox 360 and Playstation consoles, advertisers are now able to insert their ads on "dashboard" screens and even in game while two are playing online.
The market also consists of banner advertisements to reach those playing via the web such as Pogo.com.
Video game advertising was about a $370 million market last year but analysts predict that with the continuing rise in technology and increase in video gamers each year, the market will easily reach $2 billion by 2012.
Click here to read the article at Mediaweek.com.
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