Should He Stay or Should He Go?

When Ben Silverman arrived on the scene at NBC in 2007, he was dubbed as "The Next Generation" in Television programming. He was the Cadillac in a position that had slowed down and needed a re-boot. But now after a year on the job, many people are discussing his lifestyle more than his programming. Which has many people at NBC Universal a little nervous.

Click here to read the article at the LATimes.com

I'm still confused....

NBC Sells Super Bowl Spots at $3 Million

It's a steep increase from what CBS garnered last year per spot, but NBC has already sold 80% of the spots at a cool $3 million, per :30. Which is surprising being that we're in the middle of a "down economy."

NBC and General Electric are thrilled though, especially since the inventory has been flying off the shelf and we're still over three months away from the game. Sales tend to pick up in the 45 days prior to the game but this year has seen a different trend.

Expect to see your typical Pepsi and Coke ads, as well as the hilarious beer spots and automotive marketing. However they are expecting another infuse of movie trailers. Last year we saw trailers for movies that weren't set to hit theatres for several months but the buzz was started early.

NBC also said they used the Super Bowl as a way to bring in revenue for other parts of the organization, such as packaging the spot with sponsorships and or spot deals.

Read the article at AdAge.com.

Google Takes Next Steps Into Television

Google announced Tuesday that they have signed a partnership agreement with NBC Universal to begin selling ad space on their cable networks. The deal will give Google another foot in the door on the television ad sales race that they began around 17 months ago. Google will be able to sell space on the Sci-Fi channel as well as other lower rated cable channels.

Google calls the deal a huge win in order to increase their distribution and reach.

Click here to read the full article at NYTimes.com.