It's a steep increase from what CBS garnered last year per spot, but NBC has already sold 80% of the spots at a cool $3 million, per :30. Which is surprising being that we're in the middle of a "down economy."
NBC and General Electric are thrilled though, especially since the inventory has been flying off the shelf and we're still over three months away from the game. Sales tend to pick up in the 45 days prior to the game but this year has seen a different trend.
Expect to see your typical Pepsi and Coke ads, as well as the hilarious beer spots and automotive marketing. However they are expecting another infuse of movie trailers. Last year we saw trailers for movies that weren't set to hit theatres for several months but the buzz was started early.
NBC also said they used the Super Bowl as a way to bring in revenue for other parts of the organization, such as packaging the spot with sponsorships and or spot deals.
Read the article at AdAge.com.
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