Sunday, December 16, 2007

Jackass Tests The Web With First Online Release

Jackass 2.5 will be released online this Wednesday, December 19th, in which many are calling a ground breaking venture. The movie will stream for free but will feature :15 and :30 commercials between various scenes. Jackass 2.5 will be used a barometer for web video but will also be used as a tool to drive traffic to www.jackassworld.com.

Click here to read the full article at the New York Times.

Tuesday, December 11, 2007

Tom Brokaw Book Tour

I just returned from listening to Tom Brokaw give a speech at the Westin Hotel this morning. He is on a tour promoting his new book titled, "Boom: Voices of the Sixties." It was very interesting to listen to a news anchor who reported through events that helped shape our country over the past 40 years.

Out of the hour that he spoke, I took away a few very interesting lines about media in today's culture. Someone asked the question about how media plays a role in how we interact and engage news. He responded by saying that over the past 40 or so years media has changed due to the fact that the news was printed and we read it and that was it. The news was read, we listened and that was it. It was always a one way interaction where we received the news in our homes and did not have a voice or a chance to engage that news.

Today of course is much different because we read the news, listen to the news, then we have the chance to interact, whether that is through a Blog, much like this one, or online message forums, etc. etc. Technology has changed the way we interact with the media and has helped to shape the voice we carry in everyday news. It provides the opportunity for media outlets to take our feedback whether they like it or not and understand our opinion and voice on a particular topic.

One other change that we have to note is the way in which we receive our news. No longer do we wait for the newspaper to be delivered or the 5pm news to come on. We now have access to news 24 hours a day. The last 40 years has provided several changes in the way our news is delivered and the next 40 will provide several more changes.

If Tom Brokaw is coming to your city on his book tour then I highly recommend taking the time to listen to his speech. I personally did not live through the Sixties, however it was still interesting to listen to his discussion on this time period.

Monday, December 10, 2007

Microsoft Begins Selling Ads For MSN Mobile

Microsoft announced today that they will begin selling advertisements on MSN Mobile. Users will find either a small graphic or a text link on their phones, dependant upon the quality and size of their phones.

Click here to read the full article at NewYorkTimes.com.